Arbitron's sampling methodology is FAR more important than MrorMrsDePetro's misdeeds

Richard Chonak rac@gabrielmass.com
Sat Aug 23 16:11:36 EDT 2008


Don A wrote:
> 
> 
>> Any system that is dependent upon the honesty of people associated 
>> with broadcasting is fundamentally flawed.
> 
> Exit polling has been remarkably accurate.
> 


Perhaps we could apply exit polling to radio, and collect data on which 
station people just turned OFF.  :-)

--RC



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