Arbitron's sampling methodology is FAR more important than MrorMrsDePetro's misdeeds
Richard Chonak
rac@gabrielmass.com
Sat Aug 23 16:11:36 EDT 2008
Don A wrote:
>
>
>> Any system that is dependent upon the honesty of people associated
>> with broadcasting is fundamentally flawed.
>
> Exit polling has been remarkably accurate.
>
Perhaps we could apply exit polling to radio, and collect data on which
station people just turned OFF. :-)
--RC
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