Arbitron's sampling methodology is FAR more important than MrorMrsDePetro's misdeeds

Brian Vita brian_vita@cssinc.com
Fri Aug 22 14:19:23 EDT 2008


> If a sample can legitimately include six people from one 
> apartment building, why not get all 100 from the same 
> building? Many multi-family buildings are plenty large enough 
> to have more than 100 residents. 

The numbers would be even more significantly skewed if the "households" were
in an "ethnic" neighborhood - ie. Chinatown, the North End, etc

Brian



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