Arbitron's sampling methodology is FAR more important than Mr or MrsDePetro's misdeeds

Garrett Wollman wollman@bimajority.org
Fri Aug 22 13:41:29 EDT 2008


<<On Fri, 22 Aug 2008 11:36:34 -0400, "Chuck Igo" <chuckigo@maine.rr.com> said:

> the PPM will be designed to track the signals of stations 
> being monitored.  so how do they explain 9 or 10 non-stop hours of listening 
> to one station when they do not realize the PPM was left on the kitchen 
> counter

The PPM has an accelerometer in it.  If it doesn't record any
acceleration, Arb can assume it was dropped or left somewhere.

-GAWollman


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