Lobel , Kulhawik all done at Channel 4
SteveOrdinetz
hykker@wildblue.net
Sat Apr 5 09:44:06 EDT 2008
David Tomm wrote:
>WEEI makes way too much money for someone in the market not to make a
>serious challenge for the sports talk listener. There are way too
>many rock, classic hits, AC and talk stations in the region. Rhythmic
>and urban stations skew too young and don't bill well. There's not
>enough of a hispanic population here to make a spanish language
>format profitable. If you were running a struggling FM signal in
>this market and looking for a format hole, what would you choose?
>While knocking off WEEI head to head would be a challenge, even
>grabbing a portion of their revenue share would far exceed what you
>could generate from putting on some trendy music format.
How many markets can you name with 2 successful sports-talk
stations? 1510 sure is giving WEEI a run for the money, isn't it? :-P
WEEI may be successful, but they were also there first, with their
existing network they've got Mass. & R.I. pretty well covered
signal-wise. The Sox & Celtics are in the family. Why would anyone
want to waste a full-market FM on a bunch of boorish guys yelling and
second-guessing every decision a coach made? A station without full
market coverage most likely wouldn't be able to compete, and
certainly without PBP of any of the pro teams, you're destined to be
an also-ran.
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