Channel 4 Marathon coverage
Fri Apr 4 11:47:21 EDT 2008
Well, many daytimers used to "sell" the time they were off the air
each night. The clients were usually (but not always) furniture
stores, who would advertise, for example, that "The next 14 hours and
45 minutes of restful silence are brought to you by XYZ Furniture
<address>, where you can find out what sleeping on a cloud is like
when you try out the newest Sealy PosturePedic (or whatever) mattress
with the oh-so restful quilted top. Nighty-night and sweet dreams from
Sealy, XYZ Furniture, and Great Sounds <frequency>, Wxxx."
Notice how Sealy got worked into this one--put those co-op dollars to
work, Mr Advertiser.
Dan Strassberg (email@example.com)
----- Original Message -----
From: "Paul B. Walker, Jr." <firstname.lastname@example.org>
Sent: Thursday, April 03, 2008 11:04 PM
Subject: Re: Channel 4 Marathon coverage
> Bob Steele is the only man whos ever been able to SELL advertising
> before/after the pattern change!
> When he passed away, WTIC dropped their carrier for like 30 seconds
> in his
> Paul Walker
> On Thu, Apr 3, 2008 at 9:52 PM, Donald A. <email@example.com>
>> --- Dan Billings <firstname.lastname@example.org> wrote:
>> > I've never understood how Bob Lobel lasted in Boston
>> > to begin with. What am
>> > I missing?
>> Well, if I remember correctly, Bob Lobel could make
>> sports interesting for the non-sports fan (women?) and
>> yet still had the respect of the die-hards. He had a
>> good sense of humor and had such good chemistry with
>> Liz Walker for all those years. I think he had a
>> lighthearted good natured way about him that endeared
>> him to many. Plus that "boy next door" looks. That's
>> my $.02
>> I think that thought gets expressed whenever someone
>> gets entrenched into a market for a long time like
>> Lobel. There are new people, new generation,
>> etc...that don't feel the same connection with the
>> legendary host. I always felt this with Dave Maynard
>> and Carl Desuze. I never understood their appeal.
>> I remember when I lived in Hartford, people told me
>> Bob Steele on WTIC was the big morning show in
>> Hartford. I couldn't wait to listen....but my
>> response was...."huh"? Anyone else ever hear him?
>> This is a guy who announced the antenna pattern
>> change! And got a 20 share!
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