is broadcasting broken beyond repair?
Wed Apr 2 20:16:01 EDT 2008
Doug Drown wrote:
>. . . And yet, I would offer a prediction: it will be the small-town
>stations and the small-town newspapers that will survive the
>longest. They fulfill the unique role of providing local news,
>sports and weather coverage that aren't covered --- or adequately
>covered --- by other media.
>As for radio in metro areas, I stand by an earlier contention I made
>some time ago: part of the problem, though by no means all, is that
>there are simply too many radio stations.
Well, there are too many radio stations in most small markets,
too. Towns/markets that were able to support one station 25 years
ago may have a half-dozen now, even though the population hasn't
grown significantly (or has even shrunk).
Stations in smaller markets face different problems than those in
larger ones. One is advertising base: as the big box stores and
chains edge out the "mom & pop" businesses there are fewer potential
advertisers. There is also the difficulty of attracting and
retaining staff. Long gone are the days when someone would pack up &
relocate to Berlin, N.H. or Millinocket, Me. to get their first radio
gig. OTOH, there is a greater need for these forms of news &
info...much of rural New England is still dependent on dial-up (or
satellite) for internet service, and likely will be for quite some
time. On-line classified sites like Craigslist haven't quite
trickled down to these areas either. Let's hope these stations can
remain viable financially.
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