ReRe: FCC - cable dual visability
Scott Fybush
scott@fybush.com
Mon Sep 17 19:05:31 EDT 2007
Robert F. Sutherland wrote:
> Scott, If I am ranting too much, please say so.
> Any other opinions are welcome, but so much has been hashed
> over already [including the obvious AM IBOC hash].
It's not up to me to say if you're ranting too much - that would be
Garrett's job, and I don't think there's anything in your post that
violates the rules of the list.
That said, I do disagree with you on a few points...
The real motivation behind the DTV conversion has very little to do with
providing improved pictures to viewers or selling more new TV sets. It's
really all about spectrum management, and about cleaning up a terribly
inefficient use of UHF spectrum that's become increasingly valuable as
consumers demand improved cellular telephone and wireless data service.
The same 700 MHz spectrum (channels 52-69) that was considered almost
useless when analog TV was introduced there 55 years ago is now worth
billions of dollars to companies like Verizon Wireless, T-Mobile, Sprint
and Qualcomm. Those companies have filled up the spectrum higher up the
dial that's allotted to them, and they're desperate for more.
In order to get channels 52-69 cleared of television service, the whole
TV dial essentially had to be "repacked" more efficiently, and the only
way to do that without making stations go off the air was to take
everyone digital. (Improved pictures for consumers are really only a
side effect of the transition.)
If the transition goes as planned, most of Robert's concerns should
prove to be unfounded. Next January or February, viewers who use
over-the-air analog TV will be able to get $40 coupons that should cover
most of the cost of the inexpensive ($50-60) converter boxes that will
hit the market when the coupons come out. That leaves the net cost for
the box at $10 or $20 per set, which is really a pittance. (Who pays for
those coupons? That's the payoff to the public from the auction of the
700 MHz spectrum that's being cleared by analog TV.)
Meanwhile, the TV stations have been building out full-power DTV
facilities. There's every reason to expect that Albany stations that are
viewable in analog in a place like New Lebanon will still be viewable in
digital - and with a much cleaner picture, to boot. (No need to move
antennas around, either, as all the market's signals will be coming from
a single shared tall tower in the Helderbergs.)
And in the midst of all this, the flood of dirt-cheap LCD HDTV sets
coming out of Asia continues, with all of them (since March) now
mandated to include DTV tuners. Nobody's being forced to buy them, but
they're flying out of the stores anyway, which should significantly ease
the burden of providing converter boxes. In retrospect, it probably
would have made sense to require DTV tuners in all TV sets a year or two
sooner; there was a flood of LCD sets sold in late 2005-early 2007 that
didn't include DTV tuners and should have.
If you haven't looked at the TV department of your local Wal-Mart or
Target in the last year or two, you really should. There is no longer
any gap between "people who can afford new HDTVs" and "the general
population," not when you can pick up a 17" HD set (with a DVD player
built in, even) for $220 or so, as I did recently. Even a drop-dead
phenomenal wall-size flat panel (we're talking 42"-46" screen) HDTV can
be had for $1200 or less. Adjusting for inflation, that's far less than
a state-of-the-art 25" color set would have cost in the early seventies.
Here's the bigger picture: in our era of what is essentially
software-based technology, it's both unrealistic and inefficient to
expect any transmission technology to last unchanged for five or six
decades, as analog TV did. Think about how often we replace things like
cell phones these days, and how much more a cell phone handset does now
than it did (or could have been expected to do) even five years ago.
I think the FCC's done (and is doing) a pretty good job of moving this
particular transition along, and it's probably making the right move by
continuing the analog mandate for cable systems, inasmuch as they now
serve something north of 65% of all the TV sets in the country. Pushing
the "drop-dead" date for the conversion off by a few years seems to me
like a pretty reasonable compromise.
s
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