WODS & WROR Flip To All Christmas

[A. Joseph Ross]

On 14 Nov 2007 at 14:17, Sid Schweiger wrote:

> The reality is that those who buy time on radio stations, especially
> the agencies through which almost all regional, national and network
> business is placed, will not buy 55+ demos.  It's not that there
> aren't enough of them.  It's not that they don't listen to radio. 
> It's not that they won't buy advertised products.  The reason is that
> they are much more difficult to sway from their habits (and brand
> names become a habit as you get older).  The agencies claim there are
> a substantial number of perceptual studies out there which prove it,
> although I can't claim to have ever seen one.
 
Unfortunately, the younger demographic that they're after are turning 
away from radio towards other technologies altogether.

-- 
A. Joseph Ross, J.D.                           617.367.0468
 92 State Street, Suite 700                   Fax 617.507.7856
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