WODS & WROR Flip To All Christmas

A. Joseph Ross joe@attorneyross.com
Thu Nov 15 00:21:33 EST 2007

On 14 Nov 2007 at 14:17, Sid Schweiger wrote:

> The reality is that those who buy time on radio stations, especially
> the agencies through which almost all regional, national and network
> business is placed, will not buy 55+ demos.  It's not that there
> aren't enough of them.  It's not that they don't listen to radio. 
> It's not that they won't buy advertised products.  The reason is that
> they are much more difficult to sway from their habits (and brand
> names become a habit as you get older).  The agencies claim there are
> a substantial number of perceptual studies out there which prove it,
> although I can't claim to have ever seen one.
Unfortunately, the younger demographic that they're after are turning 
away from radio towards other technologies altogether.

A. Joseph Ross, J.D.                           617.367.0468
 92 State Street, Suite 700                   Fax 617.507.7856
Boston, MA 02109-2004           	         http://www.attorneyross.com

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