WODS & WROR Flip To All Christmas

Wed Nov 14 15:54:50 EST 2007

<<I wonder if its that they think that music stations "should always
be" aimed at a 'young' demographic, and don't want to be seen as
catering to the "55-to-dead" market.  Which is all a matter of
perception, not reality, of course.>>.

If what you're suggesting is true, it doesn't bode well for the future of
radio in general.
It implies that there isn't much creative thinking going on out there.

-Doug

----- Original Message ----- 
From: "John Francini" <francini@mac.com>
To: "Doug Drown" <revdoug1@verizon.net>
Cc: <markwa1ion@aol.com>; <boston-radio-interest@rolinin.bostonradio.org>
Sent: Wednesday, November 14, 2007 3:27 PM
Subject: Re: WODS & WROR Flip To All Christmas

> Doug,
>
> That's a very good question.  Now, on the TV side, the management of
> certain networks has entirely figured out who their core audience is
> and markets directly at them.  The History Channel, in particular,
> stands out for this.  It ain't the 20-somethings and 30-somethings
> that all the ads for Levitra, Cialis, Levacor, and friends are aimed at.
>
> I think WEEI has figured it out too, or they wouldn't have similar ads.
>
> I wonder if its that they think that music stations "should always
> be" aimed at a 'young' demographic, and don't want to be seen as
> catering to the "55-to-dead" market.  Which is all a matter of
> perception, not reality, of course.
>
> j
>
>
> On 14 Nov 2007, at 15:19, Doug Drown wrote:
>
> > John,
> > I have no trouble at all with what you're saying; I think you're
> > absolutely
> > right.  But one of the points being made in these posts is that we
> > Boomers
> > constitute an enormous demographic --- as one post said, it's the
> > largest in
> > history.  Yet we are largely ignored and forgotten by the movers
> > and shakers
> > of the broadcasting world, and that is something I, for one, can't
> > understand.  Let's address this from a purely "business"
> > standpoint.  If
> > radio station owners are out to make money --- which is
> > indisputable --- you
> > would think, wouldn't you, that they would want to have more
> > stations with
> > formats that would attract older listeners.  It's one of those
> > as-plain-as-the-nose-on-one's-face observations: THERE'S MONEY TO
> > BE MADE
> > HERE.  But few people in radio management seem interested.  Why?
> >
> > -Doug
> >
> >
> > ----- Original Message -----
> > From: "John Francini" <francini@mac.com>
> > To: <markwa1ion@aol.com>
> > Cc: <boston-radio-interest@rolinin.bostonradio.org>
> > Sent: Wednesday, November 14, 2007 1:43 PM
> > Subject: Re: WODS & WROR Flip To All Christmas
> >
> >
> >> Can it not be argued that "oldies" is a moving target?  When I was
> >> growing up, yes, "oldies" were indeed from the 50s and 60s during the
> >> 70s and 80s. However, now that we're in the 00s, wouldn't "oldies"
> >> translate to 70s and 80s -- i.e., no more than 30 years ago?
> >>
> >> In other words, "oldies" are a moving window into the past.  Or at
> >> least that's how it has seemed to me over the past 30-something years
> >> of radio listening.
> >>
> >> John
> >>
> >> On 14 Nov 2007, at 12:46, markwa1ion@aol.com wrote:
> >>
> >>> WODS may call itself an oldies station, but that's a farce in my
> >>> opinion.  They seem more in love with disco, Captain & Tennille,
> >>> and other '70s lame-o's than any kind of serious oldies from rock's
> >>> first 10 years ('54 to '64).  Like where's the Chuck Berry, Little
> >>> Richard, Buddy Holly, NYC doo-wop, or for that matter even
> >>> pre-"Burnin' Love" Elvis already ?  The Beatles will probably be
> >>> next on the chopping block as time marches on.
> >>>
> >>> All Christmas music may be the only way this station even sticks
> >>> its little toe into the '50s, seeing that they MIGHT play "A
> >>> Christmas Song" by Nat King Cole.  When the jingle bells stop
> >>> ringing, what's the chance that they (or any other station in
> >>> Boston) is going to play "Send for Me", "Nature Boy", or any of the
> >>> other outstanding work that Mr. Cole left behind ?
> >>>
> >>> Nah, I just had better be happy with my CD's from Collectors'
> >>> Choice, Rhino, and Bear Family because Boston Radio can't deliver
> >>> the goods in REAL oldies anymore.  Despite a sizeable part of the
> >>> population being 55+ (maybe the largest percentage in history?), it
> >>> seems that the powers that be have decided that we don't bloody
> >>> matter.  Or that we can be placated by '70s pop pablum masquerading
> >>> as "oldies" when a lot of us were listening to hard rock or Celtic
> >>> folk or entirely other things ... maybe even the real oldies ...
> >>> during that decade of dubious musical value.
> >>>
> >>> Ranting concluded.  Resuming Christmas shopping.
> >>>
> >>> Mark Connelly - Billerica, MA
> >>>
> >>> <<
> >>> WODS does OK the rest of the year, but the six week sojourn into
> >>> Santa land every year makes them profitable. This isn't even as bad
> >>> as WRKO, which would be a zeppelin going down in flames if it
> >>> wasn't for the Red Sox games. WODS isn't at that point, although
> >>> the demos are similar, and if the end of the year caroling keeps
> >>> that station from flipping to automated classic hits or something
> >>> completely different, then so be it.
> >>>
> >>> Dave Tomm
> >>> "Mike Thomas"
> >>>>>
> >>> ____________________________________________________________________
> >>> __
> >>> __
> >>> Email and AIM finally together. You've gotta check out free AOL
> >>> Mail! - http://mail.aol.com
> >>
> >
>