WODS & WROR Flip To All Christmas

John Francini francini@mac.com
Wed Nov 14 15:27:18 EST 2007


That's a very good question.  Now, on the TV side, the management of  
certain networks has entirely figured out who their core audience is  
and markets directly at them.  The History Channel, in particular,  
stands out for this.  It ain't the 20-somethings and 30-somethings  
that all the ads for Levitra, Cialis, Levacor, and friends are aimed at.

I think WEEI has figured it out too, or they wouldn't have similar ads.

I wonder if its that they think that music stations "should always  
be" aimed at a 'young' demographic, and don't want to be seen as  
catering to the "55-to-dead" market.  Which is all a matter of  
perception, not reality, of course.


On 14 Nov 2007, at 15:19, Doug Drown wrote:

> John,
> I have no trouble at all with what you're saying; I think you're  
> absolutely
> right.  But one of the points being made in these posts is that we  
> Boomers
> constitute an enormous demographic --- as one post said, it's the  
> largest in
> history.  Yet we are largely ignored and forgotten by the movers  
> and shakers
> of the broadcasting world, and that is something I, for one, can't
> understand.  Let's address this from a purely "business"  
> standpoint.  If
> radio station owners are out to make money --- which is  
> indisputable --- you
> would think, wouldn't you, that they would want to have more  
> stations with
> formats that would attract older listeners.  It's one of those
> as-plain-as-the-nose-on-one's-face observations: THERE'S MONEY TO  
> HERE.  But few people in radio management seem interested.  Why?
> -Doug
> ----- Original Message -----
> From: "John Francini" <francini@mac.com>
> To: <markwa1ion@aol.com>
> Cc: <boston-radio-interest@rolinin.bostonradio.org>
> Sent: Wednesday, November 14, 2007 1:43 PM
> Subject: Re: WODS & WROR Flip To All Christmas
>> Can it not be argued that "oldies" is a moving target?  When I was
>> growing up, yes, "oldies" were indeed from the 50s and 60s during the
>> 70s and 80s. However, now that we're in the 00s, wouldn't "oldies"
>> translate to 70s and 80s -- i.e., no more than 30 years ago?
>> In other words, "oldies" are a moving window into the past.  Or at
>> least that's how it has seemed to me over the past 30-something years
>> of radio listening.
>> John
>> On 14 Nov 2007, at 12:46, markwa1ion@aol.com wrote:
>>> WODS may call itself an oldies station, but that's a farce in my
>>> opinion.  They seem more in love with disco, Captain & Tennille,
>>> and other '70s lame-o's than any kind of serious oldies from rock's
>>> first 10 years ('54 to '64).  Like where's the Chuck Berry, Little
>>> Richard, Buddy Holly, NYC doo-wop, or for that matter even
>>> pre-"Burnin' Love" Elvis already ?  The Beatles will probably be
>>> next on the chopping block as time marches on.
>>> All Christmas music may be the only way this station even sticks
>>> its little toe into the '50s, seeing that they MIGHT play "A
>>> Christmas Song" by Nat King Cole.  When the jingle bells stop
>>> ringing, what's the chance that they (or any other station in
>>> Boston) is going to play "Send for Me", "Nature Boy", or any of the
>>> other outstanding work that Mr. Cole left behind ?
>>> Nah, I just had better be happy with my CD's from Collectors'
>>> Choice, Rhino, and Bear Family because Boston Radio can't deliver
>>> the goods in REAL oldies anymore.  Despite a sizeable part of the
>>> population being 55+ (maybe the largest percentage in history?), it
>>> seems that the powers that be have decided that we don't bloody
>>> matter.  Or that we can be placated by '70s pop pablum masquerading
>>> as "oldies" when a lot of us were listening to hard rock or Celtic
>>> folk or entirely other things ... maybe even the real oldies ...
>>> during that decade of dubious musical value.
>>> Ranting concluded.  Resuming Christmas shopping.
>>> Mark Connelly - Billerica, MA
>>> <<
>>> WODS does OK the rest of the year, but the six week sojourn into
>>> Santa land every year makes them profitable. This isn't even as bad
>>> as WRKO, which would be a zeppelin going down in flames if it
>>> wasn't for the Red Sox games. WODS isn't at that point, although
>>> the demos are similar, and if the end of the year caroling keeps
>>> that station from flipping to automated classic hits or something
>>> completely different, then so be it.
>>> Dave Tomm
>>> "Mike Thomas"
>>> ____________________________________________________________________ 
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>>> __
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