WALE is Spanish

[David Tomm]

I'm sure Langer will broker 1140 out as much as possible and air his 
fledgling talk network during unsold hours.  I doubt he will simulcast 
WSRO.  While 650 is brokered "Portuguese," it's programming is aimed at 
the immigrant Brazilian population in the Framingham/Marlborough area.  
Most of the Portuguese speakers in Northern RI and the New Bedford/Fall 
River area are from Portugal, not Brazil.  Each group speaks a very 
different dialect of the language.  Just as there are several different 
formats that target Spanish speakers (Regional Mexican, Tropical, 
Contemporary, Rhythmic/reggaeton, etc) you would need different formats 
to serve each Portuguese speaking community.  Besides, WJFD serves this 
community fairly well at 97.3....

Dave Tomm
"Mike Thomas"

On May 31, 2007, at 2:41 PM, Dan Strassberg wrote:
>
> Anyhow, Greenville is allegedly about to get its second high-power AM 
> with a
> six-tower array and patterns that throw almost everything to the 
> southeast.
> Alex Langer (WBIX, WSRO) was recently granted a CP for 1140 with 27 
> kW-D/1.2
> kW-N. 1140 itself is a lot quieter here than 990 is, so 1.2 kW may 
> cover as
> well on 1140 as 5 kW does on 990. OTOH, WBBR, which is first adjacent 
> to
> 1140, puts a HUGE night signal into RI and southeastern MA. The 1140 
> station
> will send quite a bit of signal to the northwest by day. I wonder if 
> Langer
> plans to run it more or less // WSRO. He seems to be making good money 
> with
> the brokered Portuguese programming on 650 and the 1140 signal will 
> reach a
> lot of Portuguese speakers who probably can't pick up 650.