Adventure Car Hop is the Place to Go

A. Joseph Ross
Wed May 16 00:52:59 EDT 2007

On 15 May 2007 at 10:37, Matthew Osborne wrote:

> Interesting enough, while a student at Herkimer County Community
> College and one of the music directors at WVHC (their college
> station), I found myself in the very position you describe here
> with all of the crappy promo records/CDs we got that we chose not
> to air. However, I went against the grain and refused to give them
> away because of a conversation I had with a former music director
> at the local CHR station there (WRCK 107.3 Utica before it flipped
> to Classic Rock). He told me that by giving that stuff away, you
> would actually leave a bad impression in the listener's mind [these
> guys give away crap] and your station name would become associated
> with bad music.  Although I took a lot of heat from others at WVHC
> that tried to make me give that stuff away (it really piled up in
> our library since I really didn't know what else to do with it and
> the only responses I got from everyone else there was to 'give it
> away'), I still do believe firmly in that principle.  My guess is
> that most stations that did give-aways like that were generally
> small market. 
Just because they never made it as hits doesn't mean they were all 
bad.  I actually liked some of the giveaway records, even though I 
never heard them on the radio.

A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 Fax 617.742.7581
Boston, MA 02108-2503           

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