The Jibguy's ratings
Fri May 4 13:39:29 EDT 2007
>----- Original Message -----
>From: "Aaron Read"
>Subject: Re: The Jibguy's ratings
>Date: Fri, 04 May 2007 12:05:13 -0400
>However, don't dismiss WJIB's fundraising method out of hand.
>Remember that WCRB 102.5 ran several highly-successful fundraisers
>over the years. And did quite well in the ratings, too. OTOH, I
>suppose that proves my point: didn't WCRB 102.5 have a bitch of a
>time getting decent ad dollars despite respectable ratings every
>quarter? Something about having a hard time "selling" a classical
>format, wasn't it?
Just to clarify the issue: the fundraisers WCRB used to run before
the dumbing-down process under Mario Mazza came on the scene were
for the benefit of the Boston Symphony Orchestra, and not for
the station itself.
KING-FM in Seattle and WFMT in Chicago are hybrid stations
that are non-profit but run commercials too, and from time to time
run fundraisers to benefit each outlet.
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