The Jibguy's ratings

Laurence Glavin
Fri May 4 13:39:29 EDT 2007

>----- Original Message -----
>From: "Aaron Read" 
>Subject: Re: The Jibguy's ratings
>Date: Fri, 04 May 2007 12:05:13 -0400

>However, don't dismiss WJIB's fundraising method out of hand. 
>Remember that WCRB 102.5 ran several highly-successful fundraisers 
>over the years. And did quite well in the ratings, too. OTOH, I 
>suppose that proves my point: didn't WCRB 102.5 have a bitch of a 
>time getting decent ad dollars despite respectable ratings every 
>quarter? Something about having a hard time "selling" a classical 
>format, wasn't it?

Just to clarify the issue: the fundraisers WCRB used to run before
the dumbing-down process under Mario Mazza came on the scene were 
for the benefit of the Boston Symphony Orchestra, and not for 
the station itself.  
KING-FM in Seattle and WFMT in Chicago are hybrid stations
that are non-profit but run commercials too, and from time to time
run fundraisers to benefit each outlet.

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