The Jibguy's ratings

[Aaron Read]

This begs a question I've often wondered?  Is the WJIB "Model of 
Success" portable to another signal?

For example, let's say (in a parallel universe) Peter Smyth looks at 
WJIB and looks at WBOS and decides that it's time for the "format of the 
month" to come to an end, and he wants to hire Bob to run WBOS *exactly* 
like WJIB.   Not just the programming, but also the managerial freedom.

Assuming, for a moment, that Bob would take the job...could you pick up 
WJIB's programming (lack of commercials and all), drop it on WBOS, and 
still have it work?

Would the "ban" of commercials be too hindering to justify the rent on 
the Pru anymore?

-- 


--------------------------
Aaron Read
readaaron@friedbagels.com
Boston, MA 02446-2204



Anyone else notice the 12+ numbers that just came out? Our good friend
Mr. Bittner didn't just crack a 1-share...he apparently has more
listeners 12+ than WFNX or WXRV, and is gaining on WBOS!

I wonder if this isn't the most impressive ratings performance by a
one-man station in history?

s