Herald: Finneran bombs in ratings
Wed May 2 21:00:35 EDT 2007
in general, it saddens me, and i'm sure others like me, that a major market
morning show - what one might consider a professional goal - is filled with
the flavor of the week.
now, granted, i'm not a talk show host. like many, i have opinions and i
can listen well, but i'm still having fun playing the hits and, once in a
while, crackin' wise. but, there are those who have for years labored at a
target format, and are more than likely quite capable to do better than
swell with a bit of support and/or marketing, coupled with a management team
possessed of the mindset that consistency builds ratings - that a new show
or talent really needs more than 2 books to do well. i think of our
colleague, Bill O. well read, quick of wit and pretty dang insightful.
likewise Auntie Donna, who at one time programmed the mighty 680.
now 6-8-Oh has become an on-air cesspool. i have no other way to put it.
as talented as Howie is, he is filled with either an abundance of hatred or
envy - i'm not sure which. if he were neither of the aforementioned things,
he wouldn't have spent airtime talking with a "network audience" in such a
negative manner about his co-workers. for lack of a better term, Rush and
Finneran are that - co-workers. i could never, EVER imagine blowing up a
station's overall positioning, on-air, in such a way. but yet, it happens
every single day on that station. if wrko were considered a "family,"
they'd need some serious counselling.
suggestion to the wrko team - slap howie up-side the head and take him down
a peg. he ain't that good. and he's a radio carpet-bagger, as far as i'm
concerned. he'll kiss off radio quicker than he can hit the "book"
cash-register as soon as MSNBC or some other visual outlet gives him a shot.
Howie is a great writer. probably a nice guy and a good dad. he is not a
great broadcaster (my opinion).
Rush is Rush - the station does well with his show, and from what i've never
heard from Rush, he doesn't really acknowledge the programming on before or
Mr.Finneran is not a radio host. maybe some day. but, like the majority
who came before him - go to a small market and get some experience.
i am not, nor have i ever been, a fan of johnny-come-lately's to radio. not
to say that some of the interlopers into what i consider a labor of love
more than a means to an end are not qualified. and to those individuals, i
will suffer the sin of personal envy.
just my .02, adjusted for inflation
- - Chuck
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