Public radio ratings
Thu Mar 22 17:47:57 EST 2007
In my newspaper today (3.22.07) there's a long article on public radio
stations' popularity, nationally, and that ARB ratings cannot be
touted. However, there is a Top 20 list of public broadcasters in the
country and WGBH radio is not on it!!
They've posted the "cume" ratings from Arbitron to reflect the station's
listening audience as a percentage of the population of the market. The
three Vermont Public Radio stations are listed: #2 is VPR with 22% of
the audience in Montpelier-Barre-St-Johnsbury; #5 VPR with 19% in the
Burlington-Plattsburg ADI; and # 11 VPR with 16.4% in
Lebanon-Rutland-White River Jct.
New Hampshire Public Radio (WEVO) is # 6 with 18.1% in the Concord-Lake
Regions, and Portland, ME (WMEA) is # 8 with 17.2% of the audience.
That's it for New England and no WGBH-FM. Number one is Ann Arbor MI
(WUOM) with 25.3%.
(This is all the Fall 2006 rankings released on Feb. 16, 2007) The
article mentioned that ARB figures cannot be used by public stations
because they pay a lower, negotiated fee for service. Hmmmm :>)
Maybe these negotiators can intervene in the current CRB royalty fees
issue for webcasting and streaming music stations? Haven't heard about
the outrageous fee-for-play being decided that will wipe out Internet
radio webcasting??? Take a look, get involved and respond to your
politicians now, it has to be a fair and equitable, not a greedy rate.
Read what is going on and sign on here:
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