Lots of avails on the WRKO Boston Red Sox Radio Network?

[Sid Schweiger]

Now that I'm home, I looked it up.  The two billion call letter
impressions were done over twelve weeks:  the eight-week rating period
(back then) and the four-week period immediately before the rating
period when (presumably) listening habits are formed. 
 
-----Original Message----- 
From: "Dan.Strassberg" <dan.strassberg@att.net> 
To: Wollman, Garrett <wollman@bimajority.org> 
Schweiger, Sid <SCS@entercom.com> 
CC: BRI <boston-radio-interest@rolinin.BostonRadio.org> 
Creation Date: 7/13 5:24 pm 
Subject: Re: Lots of avails on the WRKO Boston Red Sox Radio Network? 
 
I may have figured it out. Suppose you multiply the number of times 
per week WABC actually aired its calls by the number of listeners in 
an average quarter hour. I don't know if even that could work out to 2 
billion. 2*10^9/4*10^3=5*10^5. It would work out if WABC had 500,000 
listeners in an AQH. 500,000 sounds awfully high even in the huge New 
York market, but maybe it's not impossible. The implication would seem 
to be that ~5% of the entire population of the market was tuned to 770 
every hour of every day. After all, as they say, figures don't lie but 
liars do figure and hyperbole is not exactly unknown to broadcasters 
;>) 
 
----- 
Dan Strassberg (dan.strassberg@att.net) 
eFax 1-707-215-6367 
 
----- Original Message -----  
From: "Garrett Wollman" <wollman@bimajority.org> 
To: "Sid Schweiger" <sid@wrko.com> 
Cc: "BRI" <boston-radio-interest@rolinin.BostonRadio.org> 
Sent: Friday, July 13, 2007 3:32 PM 
Subject: Re: Lots of avails on the WRKO Boston Red Sox Radio Network? 
 
 
> <<On Fri, 13 Jul 2007 13:16:35 -0600, "Sid Schweiger" <sid@wrko.com> 
> said: 
> 
>> Consider this:  The late Rick Sklar once calculated that WABC 
>> mentioned 
>> its call sign at least 2 *billion* times each week. 
> 
> That would involve repeating the callsign more than 3,300 times per 
> *second*.  I doubt it.  Even two million times a week would be 
> impossible.  With an average song length of 2-1/2 minutes, jingling 
> between every song would only be four thousand times a week. 
> 
> An entire year is only about 3 million seconds. 
> 
> -GAWollman 
>