Lots of avails on the WRKO Boston Red Sox Radio Network?

[Paul Hopfgarten]

BZ for Magic? Ironic considering 106.7 was BZ-FM back in the day (when I
listened to that frequency on a regular basis).

But come on....I can see BZ for RKO, or even TKK getting swapped, but BZ for
Magic? Gee...I would think WBOS would then get higher ratings because people
would think...Boston Station...and write BOS in the diary...especially if
they're heading to Logan in the near future....

Paul Hopfgarten
Derry NH

-----Original Message-----
From: boston-radio-interest-bounces@rolinin.BostonRadio.org
[mailto:boston-radio-interest-bounces@rolinin.BostonRadio.org] On Behalf Of
Garrett Wollman
Sent: Friday, July 13, 2007 3:10 PM
To: Sid Schweiger
Cc: BRI
Subject: Re: Lots of avails on the WRKO Boston Red Sox Radio Network?

<<On Fri, 13 Jul 2007 12:57:43 -0600, "Sid Schweiger" <sid@wrko.com> said:

> Yes, we do...and with very good reason.  Getting listeners to remember
> who you are is an uphill climb, and if you think I'm kidding, you should
> see the diaries that some Arbitron panel participants fill out.

I am told that WBZ gets a good deal of credit for other stations'
listeners this way.  People are convinced they were listening to WBZ,
because they repeat the calls so often, even when they were actually
listening to Magic.

-GAWollman