Lots of avails on the WRKO Boston Red Sox Radio Network?

[Maureen Carney]

Funny since 106.7 used to be WBZ-FM! Anyway, when I
was working for WSRO and Alex Langer was getting ready
to put 1060 on I was told that it was hoped that being
near 1030 would get listeners to 1060 because people
would be confused and tune in by mistake.

--- Garrett Wollman <wollman@bimajority.org> wrote:

> <<On Fri, 13 Jul 2007 12:57:43 -0600, "Sid
> Schweiger" <sid@wrko.com> said:
> 
> > Yes, we do...and with very good reason.  Getting
> listeners to remember
> > who you are is an uphill climb, and if you think
> I'm kidding, you should
> > see the diaries that some Arbitron panel
> participants fill out.
> 
> I am told that WBZ gets a good deal of credit for
> other stations'
> listeners this way.  People are convinced they were
> listening to WBZ,
> because they repeat the calls so often, even when
> they were actually
> listening to Magic.
> 
> -GAWollman
> 
> 



 
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