Lots of avails on the WRKO Boston Red Sox Radio Network?

[Sid Schweiger]

>>Let's invert the equation.  Any possibility that the listener hears
the 
call letters so many times that it becomes noise: tuned-out and 
non-memorable?<<

Consider this:  The late Rick Sklar once calculated that WABC mentioned
its call sign at least 2 *billion* times each week.  He had 20+ shares
in a market with 60 other stations reporting to the ratings services.

Cliff's Notes:  There's no such thing as "too often."



Sid Schweiger
IT Manager, Entercom New England
WAAF - WEEI AM/FM - WKAF
WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com