Lots of avails on the WRKO Boston Red Sox Radio Network?

[Roger Kirk]

Let's invert the equation.  Any possibility that the listener hears the 
call letters so many times that it becomes noise: tuned-out and 
non-memorable?

Sid Schweiger wrote:
>>> It would appear that radio assumes that their listeners' attention
>>>       
> span is equal to that of a goldfish.<<
>
> Yes, we do...and with very good reason.  Getting listeners to remember
> who you are is an uphill climb, and if you think I'm kidding, you should
> see the diaries that some Arbitron panel participants fill out.  It's
> amazing that stations get any listening credits at all, given the
> condition of some diaries I've seen.  Further, the available research
> says that Arbitron diaries are often filled out at the end of the day,
> not while the listening is going on, so recall of call signs, dial
> positions and/or positioning statements is of prime importance.  The PPM
> may make this a moot point once it gets into every market, but for now
> radio stations have to drill it home constantly.  Most listeners are
> *not* radio geeks who make the same associations that we on this list
> make.
>
>
>
> Sid Schweiger
> IT Manager, Entercom New England
> WAAF - WEEI AM/FM - WKAF
> WMKK - WRKO - WVEI AM/FM
> 20 Guest St / 3d Floor
> Boston MA  02135-2040
> Phone: 617-779-5369
> Fax: 617-779-5379
> E-Mail: sid@wrko.com
>
>
>
>