When WKOX-AM Goes To 50 KW...

[Laurence Glavin]

>----- Original Message -----
>From: "Garrett Wollman" 
>To: "Laurence Glavin" 
>Subject: When WKOX-AM Goes To 50 KW...
>Date: Tue, 10 Jul 2007 15:39:36 -0400

>I wouldn't bet on it. The 1200 signal, even post-upgrade, will still
>be a second-tier signal. I don't have any inside information, but I
>do wonder whether Clear Channel is really going to hang on to their
>Boston "cluster" for the long term. It's not one of the ones that
>they are currently looking to sell, but it's an oddball operation for
>them and one they would probably do well to sell if given the
>opportunity to do so. (It's probably too big for Nassau to acquire,
>and Entercom couldn't buy and wouldn't want the whole thing. There's
>nobody else who would benefit enough from owning those stations to
>make it worth the cost of capital.)
>-GAWollman

All of the above is premised on the assumption that radio station owners
are rational.  If so, WWZN wouldn't continue to be all-sports and WTTT would
try something else.  (WCRB, under Charles River "management, with a 
year-to-year 1-million-dollar decline in revenue, might have switched
to a more WQXR-like format...ultimately they managed to get out from
under Ted Jones's codicil.)  We've just had some conglomerates switch
to all-sports in markets with multiple, underperforming outlets broadcasting
that format (Houston for one).  CCU famously tried it with a high-rated FM
in Madison, WI.  A nearby liberry carries the Harvard Business Review(tm) 
magazine (which is subscriber-only on the internets), so I've only
perused it occasionally;  I think it would be very interesting if they
(or some other prominent business schoool...yes there are others) really
did a study of radio.  I wonder if it's been done.


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