WBZ-TV 4 rebranding

A. Joseph Ross joe@attorneyross.com
Mon Feb 5 00:24:03 EST 2007

On 4 Feb 2007 at 18:14, Michael E wrote:

> I wonder if they feared people would forget who they were had they dropped 
> the CBS 4 name all at once back when the announcement was made?

There is a definite advantage to the "CBS4" moniker.  It helps some 
of us who still keep forgetting which channel is CBS and which is 

A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 Fax 617.742.7581
Boston, MA 02108-2503           	         http://www.attorneyross.com

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