WBZ-TV 4 rebranding

[A. Joseph Ross]

On 4 Feb 2007 at 18:14, Michael E wrote:

> I wonder if they feared people would forget who they were had they dropped 
> the CBS 4 name all at once back when the announcement was made?

There is a definite advantage to the "CBS4" moniker.  It helps some 
of us who still keep forgetting which channel is CBS and which is 
NBC.

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A. Joseph Ross, J.D.                           617.367.0468
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