WBZ-TV 4 rebranding

[Michael E]

The changeover (change back?) has been fitful and erratic.  They've been 
calling the newscast CBS 4, but having reporters lock out with WBZ News or 
some such version.

I wonder if they feared people would forget who they were had they dropped 
the CBS 4 name all at once back when the announcement was made?

I hope you can see me chuckling...


>From: "Bob Nelson" <raccoonradio@mail.com>
>To: "BostonRadio Mailing List" 
><boston-radio-interest@rolinin.bostonradio.org>
>Subject: WBZ-TV 4 rebranding
>Date: Sun, 04 Feb 2007 18:02:13 -0500
>
>As the Super Bowl starts, Ch 4 is launching its rumored rebranding. Those 
>soft-pedaled call letters are
>back in a big way. CBS4? No way, it's W-B-Z (each letter in a rectangle) 
>4...
>
>

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