WBZ-TV 4 rebranding
Sun Feb 4 18:14:46 EST 2007
The changeover (change back?) has been fitful and erratic. They've been
calling the newscast CBS 4, but having reporters lock out with WBZ News or
some such version.
I wonder if they feared people would forget who they were had they dropped
the CBS 4 name all at once back when the announcement was made?
I hope you can see me chuckling...
>From: "Bob Nelson" <email@example.com>
>To: "BostonRadio Mailing List"
>Subject: WBZ-TV 4 rebranding
>Date: Sun, 04 Feb 2007 18:02:13 -0500
>As the Super Bowl starts, Ch 4 is launching its rumored rebranding. Those
>soft-pedaled call letters are
>back in a big way. CBS4? No way, it's W-B-Z (each letter in a rectangle)
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