The Howard Stern Story

[David Tomm]

IIRC, Arbitron put out a satellite radio "ratings book" a few months 
back which attempted to quantify which channels on both services were 
tuned in the most.  Not surprisingly Stern's channel was by far the 
most listened to out of all satellite channels, although it's overall 
cume nationally was equal to one successful FM station in a medium 
market.  Hardly earth-shattering.

http://www.radio-info.com/in3_src/images/SP07_National_Satellite_P12.pdf

Outside of Stern, the channel that received the most overall cume was 
XM's 20 on 20, which is a tight playlisted CHR.  Other mainstream 
terrestrial formats on satellite radio also did well, along with the 
decades channels.   In most cases, satellite radio channel playlists 
are just about as limited as their terrestrial counterparts, and the 
ones that are the tightest are the most popular.  The only difference 
is there are more channels to choose from, and given that choice 
listeners are tuning into the formats that most closely resemble 
terrestrial stations.  Go figure.  That axiom hasn't changed in 50 
years.  Play a tight list of proven hits and the listeners will come.

-Dave Tomm
"Mike Thomas"


On Dec 8, 2007, at 1:48 PM, Bill O'Neill wrote:

> Roger Kirk wrote:
>> According to R&R, Sirius is planning on airing "The Howard Stern 
>> Story"
>>
>> Is this akin to the "Greatest Hits, obligatory Double-Live album 
>> followed by a long slow descent into obscurity" that so many Rock 
>> Bands suffer?  Or is it an ego piece?  Like Drake-Chenault's "The 
>> History Of Rock & Roll?"
>
> I can think of five hundred million reasons that Sirius would want to 
> pump up some buzz on Stern.  I have Sirius in the car and enjoy it but 
> I choose to block the Stern channels and others that I find offensive. 
>  Is there any research out there that tracks listening between and 
> among XM and Sirius?
>
> Bill O'Neill
>