[Bill O'Neill]

Donna Halper wrote:
> But today, since the issues that concern women are much more 
> wide-ranging, a so-called women's talk show might actually get some 
> male listenership too.      

I suspect that approach would be more likely to draw revenue to sustain 
it.  I have to wonder also if programmers need to do a better job with 
talent and training talent to understand the target audience.  There are 
some success stories with jocks who do well with women in the numbers, 
e.g., Bedtime Magic, and even Tesh is doing relatively well with women 
in some markets, Delilah, etc.   From the talk side, the sooner stations 
figure out that a good solo talker versus a mediocre talk team (2-3 in 
studio) can build that relationship better...the better.  I, for one, 
actually preferred talking 1:1 to listeners and callers and wasn't that 
eager to load up the schedule with authors, pundits, etc.  It seemed as 
though I was connecting better with the female demo when I opted to 
minimize my distractions of other 'voices' in the mix and  to focus on 
people one at a time.  It's a tougher job but well worth the flop-sweat.

Bill O'Neill