WROR/WBMX

[Doug Drown]

<<At this point I don't think the call letters matter a heck of a lot. Any
nostalgia for "heritage" calls wears off quickly, then the station must
stand on the quality of the programming that it is offering currently.
That's what gives it ratings in the long run, not nostalgia for old call
letters.>>

I was surprised when Entercom's "resurrection" of WKBW turned out not to be
successful.  I listened fairly often at night and thought it was quite well
done.  I didn't hear many commercials, though --- was the company unable to
attract advertisers?  I've never been clear on what did it in.

-Doug

----- Original Message ----- 
From: "Eli Polonsky" <elipolo@earthlink.net>
To: <boston-radio-interest@rolinin.bostonradio.org>
Sent: Wednesday, August 08, 2007 1:27 PM
Subject: RE: WROR/WBMX


> > > From: "Lou" <lspin@comcast.net>
> > CC: 'Boston Radio Group'
> > <boston-radio-interest@rolinin.bostonradio.org>
> > To: "'Bill O'Neill'" <me@billoneill.us>
> > Date: Tue, 7 Aug 2007 19:52:42 -0400
> > Subject: RE: WROR/WBMX
> >
> > I was really surprised when 105.7 picked up the
> > WROR call letters, telling its listeners that it
> > was resurrecting a piece of Boston Radio History.
> > I was probably hoping they would have picked up
> > WMEX, or something crazy like that.
>
> I can think of a few good reasons why Greater Media
> would not have wanted to christen 105.7 as WMEX.
>
> #1): They tried it ten years before on 1150 AM, and
> though it was fun to listen to, it wasn't ultimately
> successful. Granted it was a fairly weak AM signal
> which couldn't survive once WODS came on the air,
> but that brings me to the next reason.
>
> #2): The original WMEX was always an AM station,
> WROR was FM. For those who remember Boston radio,
> an FM revived as WROR seemed more "authentic" than
> reviving an AM-only call on an FM station.
>
> #3): People who remember listening to the original
> WROR may remember doing so from the late '60s right
> through the '70's and into part of the '80s. That's
> a somewhat younger demographic than listeners who
> would remember the original WMEX which was all done
> as a Top 40 and music station by the mid '70s.
>
> At this point I don't think the call letters matter
> a heck of a lot. Any nostalgia for "heritage" calls
> wears off quickly, then the station must stand on
> the quality of the programming that it is offering
> currently. That's what gives it ratings in the long
> run, not nostalgia for old call letters.
>
> EP
>
>
>