WROR/WBMX

[Bill O'Neill]

Paul Connors wrote:
> It also marked a
> chance for a fresh start for a station where the call letters (the "brand
> name") had been used for multiple formats over the years and no longer
> described a familiar "product" to the listener.
>   

And let me guess, they delivered this message to  the staff with a 
straight face?  WROR calls kicked butt all over town. The _only_ people 
who knew of any "format" changes to WROR over the years were the dweebs 
who were tweaking the format clock and recurrent (etc.) rack.  Yes, 
indeed, there are programmers who add or delete a couple of toe-tappers 
to the "B" rotation, drive home all giddy and agog, and then stay up all 
night under the covers with a flashlight, pillow speaker, Marvel Comic 
book while wearing Superman pajamas.  And that's how call letters get 
changed.  And come on, folks, am I the only dweeb, er, guy who 
immediately though of a kid's bike the first time the 'BMX calls hit the 
air?  We're talking banana seat, sissy bar, playing cards in the spokes 
and that is supposed to skew older?  (cough)   I feel better now.

Bill O'Neill