WROR/WBMX

[Paul Connors]

The call letter changed happened in February, 1991.  I was a part-time
announcer there at the time.  The original intent of the new station was to
"Mix" in a lot of Motown/R&B hits with Adult Contemporary music to take
some of the older listeners listeners from Kiss-108.  It also marked a
chance for a fresh start for a station where the call letters (the "brand
name") had been used for multiple formats over the years and no longer
described a familiar "product" to the listener.

Paul Connors


> [Original Message]
> From: Garrett Wollman <wollman@bimajority.org>
> To: Dan Strassberg <dan.strassberg@att.net>
> Cc: Boston Radio Group <boston-radio-interest@rolinin.BostonRadio.org>
> Date: 8/6/2007 11:47:13 AM
> Subject: WROR/WBMX
>
> <<On Mon, 6 Aug 2007 08:27:32 -0400, "Dan Strassberg"
<dan.strassberg@att.net> said:
>
> > AM adopted the WRKO calls. But when did the 98.5 calls change to WROR?
And
> > was it already owned by CBS or one of its predecessors when it became
Mix
> > 98.5?
>
> It was owned by Steve Dodge's Atlantic Ventures, the company which had
> bought it from RKO General, when the change was made.  (This happened
> some time before I moved to Boston in early '94.)  Atlantic Ventures
> became American Radio Systems which then merged with CBS
> Corp. (formerly Westinghouse).
>
> -GAWollman