WTAG's Hank Stoltz jumps ship to WCRN

[David Tomm]

Usually in baseball broadcasts, stations are given a couple of brief  
breaks in pregame and postgame.  In addition, affiliates are usually  
allowed to air local spots in the break between the top and bottom of  
an inning.  The network takes the break at the end of each inning.   
Normally the network has the first pitching change break, with locals  
covering the ones after it.  Entercom may be handling local avails a  
bit differently, but there are plenty of opportunities for affiliates  
to air local content.

If you buy airtime on the network, those spots are guaranteed to run on  
all stations on the network per contractual obligation.  The only  
exception is if some spots are not allowed to air on out of state  
stations, such as state lottery or certain insurance company spots.   
Those can be covered locally, but that's it.

 From what I've heard on WCRN, it sounds like almost a straight  
simulcast with WVEI (1440) which does air Central Mass. spots in it's  
broadcast.  The only difference is that the last 30 seconds of a local  
break WCRN is allowed to cover with it's own content.  For the most  
part they have been airing promos touting Howie Carr, Peter Blute, the  
"new home for the Sox," etc.  I would assume they'll start running  
promos touting the arrival of Hank Stoltz to their lineup.  As of now  
they are simply using the Sox to generate cume to the station.


On Apr 25, 2007, at 10:08 PM, Dan Strassberg wrote:
>
> We already know that Entercom is not directly reimbursing WCRN for  
> carrying
> the Red Sox (nor is Carberry apparently paying Entercom or the Sox to  
> carry
> the games), but my impression is that most of the commercials that WCRN
> carries during the Red Sox games come from the network feed and not  
> from
> local advertisers in central MA. I assume that there is some sort of
> complicated deal between Entercom and Red Sox network affiliates  
> permitting
> the affiliates to insert local commercials in place of some of the
> commercials within the network feed. Those availabilities must be a
> significant part of the compensation of at least the larger  
> affiliates. But
> do the sponsors pay to have their commericals appear on affiliates that
> don't guarantee to clear them? Somebody reading this must know the  
> answer; I
> hope s/he will share it with us.
>
> Maybe if WCRN can sell those presumed availabilities, the Carberrys can
> directly derive revenue from the Sox games and the benefit to the  
> station
> will be more than just increased listenership and the hope for profits  
> down
> the road. Still, the Sox move and the local mid-morning show both  
> appear to
> be expensive gambles. WCRN has made a fair number of such gambles  
> without
> much--if any--profit to show for them so far. The first was the  
> excellent
> Swing 830 adult-standards format that, despite its high quality,  
> garnered
> few listeners and fewer ad sales. The second was the nighttime power
> increase, which may yet turn out to be a winner.
>
> --
> Dan Strassberg, dan.strassberg@att.net
> eFax 707-215-6367
>
> ----- Original Message -----
> From: "Sean Smyth" <sean.smyth@yahoo.com>
> To: "Mike Malone" <mailinglists2005@hotmail.com>; <bri@bostonradio.org>
> Sent: Wednesday, April 25, 2007 5:12 PM
> Subject: Re: WTAG's Hank Stoltz jumps ship to WCRN
>
>
>> Mike Malone <mailinglists2005@hotmail.com> wrote:
>>> WTAG morning host Hank Stoltz has defected from WTAG to WCRN.
>>>
>>>
>>
> http://www.telegram.com/apps/pbcs.dll/article?AID=/20070425/ 
> FRONTPAGENEWS/70
> 425004
>>>
>>
>> Wouldn't this be a relatively expensive pickup for WCRN? I am sure the
>> Carberrys are doing OK financially, given the stations they sold in
>> recent years, but this is a big-boy move for the Worcester market.
>>
>>
>>
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