Rumba: no ratings, but ad money?

Donna Halper
Sat Apr 7 13:45:05 EDT 2007

>it was said--
>The Boston ratings published to the general public online
>only show stations which achieve an 0.4 or better. I've
>occasionally seen the further breakdowns right down to
>0.0, and stations that people think have "no ratings"
>judging by what they see on the public on-line sites
>are often actually getting shares from 0.1 to 0.3.

And unless I misunderstand, Arbitron still does not rate streaming or 
on-line listening, which is very popular for progressive talk fans, 
given the weak signals that the format is generally on.

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