Herald: ESPN Boston hopes to boost listeners, night signal

[Donna Halper]

At 02:29 PM 4/3/2007, Bob Nelson wrote:
>http://business.bostonherald.com/businessNews/view.bg?articleid=192441
>
>Herald article about how ESPN Boston (890/1400) is trying to boost
>its following --and night-time signal. The station launched a Red Sox/
>baseball talk show weeknights at 6 pm starting last night, and recently
>they signed former Globe scribe Peter Gammons to do "weekly call-ins".
>They carry ESPN baseball coverage including the playoffs.

Has anyone got a hot theory about the future of WWZN?  They seem to 
not even care that they get no ratings, and the asking price to buy 
them is outrageous...