Jay Severin Returning To Boston?

[Don A.]

> >>On 9/25/06, Laurence Glavin <lglavin@mail.com> wrote:
> > Radio and Records' website (www.radioandrecords.com) has a headline
> > that Jay Severin's national show is out, and Jay will be returning to
> > WTKK's frequency (but not its studios) from 3:00 pm thru 7:00 pm
>
> Boston Radio Watch has the story:
>
> http://www.bostonradiowatch.com

Ah, yes, another talent returns from the world of syndication with their
tail between their legs.

Didn't this same thing happen to Gene Burns?

Here's my take on the situation....

Severin's deal with CBS was for a 1 year trial run.
(As soon as you start, that one year comes up very quickly!)

So, Severin and his agent start looking for alternatives, and counter
offers.

CBS is in a belt tightening, cost cutting, station selling mode right now.

WTKK is an obvious place to reach out.

WTKK makes a fabulous offer as their influence in the market(and revenue)
has fallen off the chart since he left.

For Severin, WTKK looks like a more stable long-term plan than going 'year
to year' with CBS.

Severin doesn't like working nights. ;-)

So, what locale in Massachusetts will replace his palacial home in Sag
Harbor?

Any guesses?

If he's used to being on the water...maybe somewhere on the Cape?


Just my $.02