one other niche market

Donna Halper dlh@donnahalper.com
Sat Sep 23 17:16:32 EDT 2006


And continuing my theory that progressive talk works well in some 
markets but not in others, KOPT in Eugene (OR) switched over to a 
combination of AAR and Jones and in one book, got the highest numbers 
the station has had in two years, a 3.4 share.  Yeah, I know it 
doesn't work in a lot of places, but in places where there is a good 
signal and some promotion, the AAR/Jones combination seems to bring 
in some listeners.  Just sayin'... 



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