latest ratings, 12 +

[Bob Nelson]

The 12 + ratings may not be as important as 25-54, but still worth
looking at and discussing. Can't give actual numbers here...Radio And
Records' site has them.

--WKLB is actually the second most popular Greater Media station in
town. Only WMJX
is ahead of them. More listeners in 12 + than WTKK, WBOS, or WROR; in
fact the country outlet is just slightly over twice as high as WBOS.
Wonder now why they decided to
move the country signal to 102.5?

--I think the rating period started roughly around the time WILD-FM
flipped to the WAAF
simulcast. Ratings went down a bit, for now.

--Twice as many people listen to WJIB as do listen to the Air America stations.