NERW Lead Story 9/4/06
Wed Sep 6 09:30:06 EDT 2006
David Tomm wrote:
> This website was up late last week as the stunting began on 107.3.
> Someone at CC/Rochester obviously messed up and put it online too soon.
> They quickly took it offline and started posting all of the "poetry"
> that Scott mentioned (that mentioned Scott!)
> It looks like they are finally ready to launch the station, even though
> they are still in stunt mode. My guess is they'll flip the switch
> sometime tomorrow (Wednesday.)
Noon, to be precise.
Given how cheaply a URL can be registered, and how quickly a
plausible-looking website can be constructed using a basic corporate
template, it's become really easy to create "smokescreen" websites that
just "happen" to be discovered by "accident" in the midst of a
format-flip stunt. I still maintain that that's probably what "Snap"
was/is - but we'll see for sure in a few hours...
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