Herald: Ch 4 going back to "WBZ" brand

[A. Joseph Ross]

On 22 Nov 2006 Scott Fybush wrote:

> They could still do that. There are fairly recent examples - CBS
> buying WGPR-TV in Detroit and changing it to WWJ-TV, for instance, or
> the fairly recent revivals of the KSL-FM and WWL-FM calls in Salt Lake
> City and New Orleans. But in those cases, the base call had remained
> on the air continuously since being granted. In the case of WJZ, the
> calls had been dormant for four years, and in the case of KUT for
> something like 25 years. And in both cases, the licensees asking for
> the "new" 3-letter calls were not the same licensees who'd last had
> those calls in their old incarnations. The equivalent here would be
> someone buying a station in New York City and asking for the WHN or
> WOV calls back.

I heard about another one not too long ago -- perhaps on this list.  
As I recall it involved a radio and TV combo in San Francisco which 
got separated, and the TV station got the three-letter calls.  The 
radio station added another K -- much as WWOR in New York added a W.

At some point, the TV station gave up the three-letter calls, and the 
radio station, now under separate ownership, asked for the three-
letter calls back.  The reason they gave was that they now did 
Spanish programming, and in Spanish, KK is pronounced "Caca," which 
isn't a very nice thing to say on the air.   Apparently it worked, 
and the radio station got back the three-letter calls.

-- 
A. Joseph Ross, J.D.                   617.367.0468
15 Court Square, Suite 210         Fax: 617.742.7581
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