Herald: Ch 4 going back to "WBZ" brand

[SteveOrdinetz]

At 04:32 AM 11/21/2006, Bob Nelson wrote:

>The "venerable" WBZ name is coming back to Ch 4, probably by early
>next year. So you might be hearing a lot more of "WBZ-TV 4" and less,
>if anything, of "CBS4Boston"...


Always questioned the wisdom of that move in the first 
place..."CBS4Boston" sounds so clunky & the WBZ brand is so strong.


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