Axe falls on WRKO news Dept.

Don A. Donald_Astelle@yahoo.com
Sat Nov 18 12:54:56 EST 2006


> >>Someone at Entercom should read this month's election returns and find
> someone more moderate than the people they have on.<<
> 
> One has nothing to do with the other.  I'm obviously not in a position
> to be making programming decisions, but all the research shows that
> effective talk radio is NOT about preaching to the converted.  First and
> last, it's about being entertaining.  The success of talk hosts like
> Rush Limbaugh and Sean Hannity didn't occur because most listeners
> necessarily agree with their philosophy. 

Can Liberals be entertaining too...?

Is that possible?



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