Axe falls on WRKO news Dept.

[Sid Schweiger]

>>Someone at Entercom should read this month's election returns and find
someone more moderate than the people they have on.<<

One has nothing to do with the other.  I'm obviously not in a position
to be making programming decisions, but all the research shows that
effective talk radio is NOT about preaching to the converted.  First and
last, it's about being entertaining.  The success of talk hosts like
Rush Limbaugh and Sean Hannity didn't occur because most listeners
necessarily agree with their philosophy.  It occurred because they knew
how to be entertaining, and the failure of a number of talk-show hosts,
on the right or left, is attributable to the fact that they came across
as whiny and preaching.  


Further, one could reasonably make the argument that the right-wing
talkers now have more to talk about, since the country has made a
decisive move back toward the center in the recent election.



Sid Schweiger
IT Manager, Entercom New England
WAAF - WEEI AM/FM - WKAF - WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com