WCRB/WKLB switch Dec 1?

[A. Joseph Ross]

On 11 Nov 2006 at 3:17, Bob Nelson wrote:

> > Well, for what it's worth, I've been listening to WKLB-FM for the
> > past hour and a half, and I haven't heard a single mention of the
> > move.  I wonder whether WKLB is actually what Greater Media is going
> > to do with 102.5.
> 
> I have...
> 
> --"Coming soon, there will be big changes coming to WKLB--details
> coming soon"
> 
> --"Soon we'll be changing the way you hear WKLB"
 
Yes, I finally heard that once yesterday and once today.  Only that 
"Big Changes are coming soon to WKLB," with no explanation of what 
they are.  Either they think their audience can't take in the 
information of a frequency shift all at once or they are planning 
something else.

> Their nighttime DJ mentioned their website, especially the merchandise
> for sale, and said "these will soon be collector's items". Meaning
> they have the old freq on them (T-shirts, etc.)! Still no mention of
> the freq switch on either station's site.
> 
> Am sure they'll emphasize people can get their site at wklb.com and
> surely even after the switch, they will have country995.com re-direct
> to the wklb.com page. I think star937.com was redirected to the new
> "Mike" site for a time...

I wonder whether they plan something else for 102.5 and plan to put 
WKLB on the Web and/or on a secondary digital channel.  After all, 
there was a reason why they put WKLB on their weakest signal, 99.5, 
in the first place.
 
-- 
A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 Fax 617.742.7581
Boston, MA 02108-2503           	         http://www.attorneyross.com