AM stereo WLYN

[chuckigo@maine.rr.com]

our esteemed counselor wrote:

> 
> Call letters are essentially branding.  When the WROR 105.7 
> started, 
> it was trying to capture the listeners who used to enjoy the old 
> WROR.  They did what they could to re-create that ambiance to some 
> extent, but then they were on their own.
> 

and not just the call letters made it to 105.7 for the memory ride...  
add to the mix Joe Martelle (after the non-compete sit-out), Jimmy 
Roberts, Dan Justin... many of the 98.5 folks found their way to 105.7 
in an attempt to rebuild some of that heritage.

- - Chuck Igo