Spring Arbs Shockers - Now the Future of AM

Roger Kolakowski rogerkola@aol.com
Sat May 27 23:52:42 EDT 2006

>>And then the stations have to be able to advertise their existence
somehow in other local media.<<

Easily done with trade deals, much as the in town shows advertise their
wares for free on local radio for tickets.. Highlights of Channel 4's
offerings are given daily on the radio, more in depth coverage of a
particular newspaper story is touted following the news at the top of the
hour. In response, commercials and column inches are exchanged.

In regards to the IBOC "challenge," has the FCC ever redesignated the AM
emissions identifier from A3EG for the actual width of the signal IBOC
stations do transmit? The simple fact that IBOC on the crowded graveyard
channels will degrade the value of two adjacent channels, possibly owned by
non "network" privately owned stations, looks like the makings of a legal
challenge for lost value in the future. I still can't believe they
technically can defend the hash put out.

As an aside. WBZ was running their IBOC at 7P tonight, did the 6P curfew
move with DST?


----- Original Message ----- 
From: "A. Joseph Ross" <joe@attorneyross.com>
To: "Roger Kolakowski" <rogerkola@aol.com>
Cc: <boston-radio-interest@rolinin.bostonradio.org>
Sent: Saturday, May 27, 2006 10:12 PM
Subject: Re: Spring Arbs Shockers - Now the Future of AM

> On 27 May 2006 at 21:04, Roger Kolakowski wrote:
> > My theory is that the future of the AM band, especially in an FM
> > saturated area such as Boston, is exactly what it is moving away from
> > now. AM Radio is the perfect local replacement for the newspaper you
> > no longer have time to read. Local news, sports, weather, business
> > news, commentary...everything that the LPFM's want to provide could be
> > done on 1Kw AM stations and if they remained commercial, the spots
> > sold at "local AM rates," to local advertisers (how far are you going
> > to drive for a meal, social activities, tires, auto repair, and how
> > far will local landscapers, painters, roofers drive to work on your
> > house?) they could become viable "Mom and Pop" organizations.
> That's about what I'm thinking.  But for that to happen, the whole
> IBOC thing has to go on the AM band or the cost of equipment has to
> come down.  And the large chains have to decide that AM stations
> aren't worth keeping and be willing to unload them at rock-bottom
> prices.
> Or else someone has to get the idea that running local media is
> something that a large conglomerate should do.  Since large chains
> own a lot of local weekly newspapers, this isn't all that far-
> fetched.
> And then the stations have to be able to advertise their existence
> somehow in other local media.
> > The biggest problem with this ideal is the current demographics are
> > truly going away with the baby boomers, and if some thing doesn't
> > start happening soon, there won't be anyone listening.
> That could actually help transform the AM band by making it something
> the large companies will want to get out of.
> -- 
> A. Joseph Ross, J.D.                           617.367.0468
>  15 Court Square, Suite 210                 Fax 617.742.7581
> Boston, MA 02108-2503                        http://www.attorneyross.com

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