Globe on Greater Media's Sox pullout

Scott Fybush scott@fybush.com
Sat May 6 23:34:51 EDT 2006


John Francini wrote:
> Would it not make sense, if this is indeed true, for Entercom to move 
> the entire WEEI format (and, obviously, calls) to 680 and put WRKO on 
> 850?  This would keep the synergies of having the sports talk AND the 
> sports broadcasting together, where they belong?

A theory on this -

As the WEEI network expands, it will probably keep adding stations in 
markets where the Sox network rights are already tied up by longstanding 
incumbents, just as is already the case at WTAG in Worcester and WHYN in 
Springfield.

Keeping the Sox play-by-play on Boston-market-only WRKO makes it a 
little smoother for the whole "WEEI network" to keep going in all of its 
markets.

(Except, of course, Providence, where presumably the Sox will stay on 
WEEI-FM next season?)

Just a thought...

s


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