WMGX Portland to Flip Formats

[Doug Drown]

Boy, am I with you.  I couldn't agree more.  Some of the radio monikers are
inane, and with some TV stations, it's a travesty.  The worst is "CBS 6" in
Schenectady, which until a year ago had been known to viewers for over six
decades as WRGB --- the oldest local television station in the world, with
about as rich a history as any broadcasting institution could possibly have.
What's more, WRGB has been a CBS affiliate since the early '80s --- so
what's the point?

Grrr.

-----

I doubt WMGX will become WCST.  Not with a WCSH-TV in town (unless it
decides to become "NBC 6").

-Doug

----- Original Message ----- 
From: "John Francini" <francini@mac.com>
To: <chuckigo@maine.rr.com>
Cc: <boston-radio-interest@bostonradio.org>
Sent: Thursday, March 09, 2006 1:05 PM
Subject: Re: WMGX Portland to Flip Formats


> Sigh.
>
> Another fine station that's going to try to 'bury' its call letters for
> the sake of a stupid marketing-led name.
>
> I absolutely hate that. I know and remember radio stations by their
> legal
> name--the call letters--not some stupid "Frank", "Mike", "Coast", or
> other drivel that will last for only a few months or years.
>
> Will WMGX-93.1 change its calls to WCST-FM 93.1 or something along
> those lines,
> so that their *legal id* matches their pseudonym?  (I haven't checked to
> see if there's already a WCST; just tossing it out there for discussion
> purposes.)
>
> This is also a nascent trend on TV as well, with Boston's channel 4
> trying
> to 'hide' their *legal name*, WBZ-TV Channel 4, under the "CBS 4 Boston"
> alias. No amount of on-air monkeyshines will change the fact that,
> unless
> the FCC decides to drop call letters, their name is WBZ-TV 4.
>
> ---------------
>
> This doesn't even get into the fact that WMGX's new sound is just
> another
> consultant-derived 'me too' format.
>
> John
>
>
>
>
> On 9 Mar 2006, at 11:50, chuckigo@maine.rr.com wrote:
>
> > so, my boss said it was okay to share the following.  read.  digest.
> > discuss.
> >
> > and yes, rather odd it's written in the past tense.  for those within
> > range, you'll be able to hear the change at 1400, local.
> >
> > - -Chuck Igo
> >
> > ----------------------
> >
> > New FM Radio Station Signs On  in  Portland, Maine
> >
> > Portland, Maine- There’s a New Coast in Maine!  It’s the all-
> > new Coast 93.1 FM radio…#1 for the 80’s, 90’s and Now!  On Thursday
> > March 9, 2006 at 2:00PM, after thirty years of broadcasting, WMGX
> > Radio signed off the air and the new Coast 93.1 was launched.
> >
> > Coast 93.1 is a fresh radio station, with an exciting, upbeat sound
> > that will energize Portland listeners.  The music mix will feature
> > 80’s icons such as, Madonna, Prince Duran Duran, and from the 90’s
> > Smashmouth, Sugar Ray, Sheryl Crow plus hot, new artists like Kelly
> > Clarkson, Green Day and Fall Out Boy.
> >
> > In order to highlight the music, Maine’s Coast 93.1 will debut without
> > radio personalities.  President and General Manager Cary Pahigian
> > explained, “The Coast 93.1 music mix is very unique.   We think
> > showcasing the music as much as possible in the next few weeks is very
> > important. We are also excited to announce that the popular morning
> > show, featuring Tim, Jaime and Eva, will return.  This has been a very
> > successful morning show for 10 years running and their personalities
> > are a great fit for Coast 93.1.”
> >
> > Mr. Pahigian continued, “Coast 93.1 will be targeting listeners who
> > love music from the 80’s, the 90’s and today.  We undertook an
> > extensive research study and found there to be a significant void for
> > this type of music in Portland. Coast 93.1 will be an entertaining
> > station that is fresh, high energy and promises wall to wall music.”
> >
> > Portland Radio Group, the largest radio operator in Maine, is Coast
> > 93.1, Newsradio 560 WGAN, Today’s Country 101.9 WPOR, Oldies 100.9
> > WYNZ, Imus in the Morning 970 WZAN, and Music of Your Life 1400/1490
> > The Bay.
> >
> >
>
>
>