WDRC-FM flips back to conventional oldies

[David Tomm]

This seems odd, especially when they were up over a half point in the 
latest trends released yesterday.  Buckley either pulled the plug too 
early or they were getting unfavorable feedback from advertisers and 
agencies.

--Dave Tomm
"Mike Thomas"


On Feb 28, 2006, at 2:15 AM, Howard Glazer wrote:

> After less than six months as '70s/'80s-heavy "Big Hits 102.9," WDRC-FM
> Hartford kissed Huey Lewis, Lionel Richie and Blondie good-bye over the
> weekend and returned to a more or less traditional oldies format.
>
> The station now uses "Good-time rock and roll" as its positioner, and
> the jocks have to say it a lot. And they do, at least when they're not
> slipping up and saying "Big hits."
>
> The music mix is pretty much what we were used to during much of its 
> run
> as Oldies 102.9 -- standard '60s/'70s fare, with four or five "left
> field" songs an hour: either songs that are idiosyncratic to DRC like
> the Wildweeds' "No Good to Cry" and Jay and the Americans' "Let's Lock
> the Door and Throw Away the Key," or songs that stun the listener (at
> least this one) by their very presence. (Heard today: Roy Orbison's
> "Mean Woman Blues," the Animals' "Don't Bring Me Down" and the Buoys'
> "Timothy." )
>
> A very strange move. I figured the phase-out of most of the '60s music
> and the introduction of the '80s was intended to sell advertisers on a
> younger audience. I can't believe Buckley only gave the new format -- 
> as
> bizarre as it was with its semi-"Jack" attitude of John Denver and
> Blondie in the same song set -- one ratings book to prove itself.
>
> Can't help but wonder if "Good-time rock and roll" is just an interim
> format on the way to a total blow-up of the station.
>
> Howard, puzzled, in CT
>