Morning Drive Changeover at WBOQ

[Roger Kolakowski]

Ed noted:

>>The published ratings only show 0.4 and above in the 12+
demo. A station could get an 0.3 and not be shown.<<

Does Arbitron post a "margin of error" in their "polls"? In the Boston
"Radio Listener's" market, does anyone know how many listeners .1
represents?

Roger
WA1KAT
----- Original Message ----- 
From: "Eli Polonsky" <elipolo@earthlink.net>
To: <boston-radio-interest@rolinin.bostonradio.org>
Sent: Friday, June 16, 2006 12:18 PM
Subject: Re: Morning Drive Changeover at WBOQ


> > > From: "Roger Kolakowski" <rogerkola@aol.com>
> > To: <boston-radio-interest@rolinin.bostonradio.org>
> > Date: Thu, 15 Jun 2006 22:47:02 -0400
> > Subject: Morning Drive Changeover at WBOQ
> >
> > Always fighting to stay in at least the bottom of the
> > Arbitron ratings, the station was left out last period.
>
> The published ratings only show 0.4 and above in the 12+
> demo. A station could get an 0.3 and not be shown. Also,
> a station could do better within a certain age group, and
> I'm sure that if there was a survey that isolated only the
> North Shore, that they would have a fair showing in that
> area only, especially among older adults.
>
> That said, I don't really know how these stations are run,
> but why is WATD in Marshfield be able to keep a full-time
> live air staff with a (somewhat) similar musical format
> serving the South Shore, while WBOQ is automated or voice
> tracked evenings and nights (and rumored for afternoons
> soon as well) serving the North Shore? Is the South Shore
> a more lucrative Gold-based-AC demo than the North Shore?
>
> I know that WATD does not pay their overnight hosts who
> do very specialized oldies shows (50's doo-wop, etc...)
> as labors of love, but I'm sure they pay their regular
> hosts throughout the daytime shifts and early evenings.
>
> EP
>
>
>
>