Gues We Were All Wrong

A. Joseph Ross
Fri Jun 9 21:44:29 EDT 2006

On 9 Jun 2006 at 6:20, Sid Schweiger wrote:

> hear2 is an arm of Mercury Radio Research, which is completely
> beholden to the radio industry which pays for such so-called
> research. Heaven forbid these people might actually seek out those
> who don't listen to terrestrial radio anymore, ask them why they
> gave up on it and what terrestrial radio can do to get them back. 
> Such data would be far more useful than this piece of crapola...but
> I'm also betting that the terrestrial radio industry might not like
> the answers to such questions. 

The problem isn't that such fluff research gets done, the problem is 
when news media hype it as a real survey.

A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 Fax 617.742.7581
Boston, MA 02108-2503           

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