Gues We Were All Wrong
Thu Jun 8 11:39:51 EDT 2006
<<On Thu, 08 Jun 2006 08:43:47 -0600, "Sid Schweiger" <firstname.lastname@example.org> said:
>>> What's a PPM?<<
> Personal People Meter. Arbitron's hand-held electronic device for
> audience measurement. Reputedly more accurate than diaries. We'll see.
Well, it really depends on how you define "accurate". The diary
system and the PPM measure different things: the diary measures
*recall* and the PPM measures *audience*, without any knowledge of
whether the participant is actually paying any attention. I don't
know if either one correlates well to advertising response rate.
More information about the Boston-Radio-Interest