Gues We Were All Wrong

Sid Schweiger sid@wrko.com
Thu Jun 8 10:43:47 EDT 2006


>>What's a PPM?<<

Personal People Meter.  Arbitron's hand-held electronic device for
audience measurement.  Reputedly more accurate than diaries.  We'll see.
 :-)



Sid Schweiger
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WMKK - WRKO - WVEI AM/FM
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com


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